'Experiences' Provide Alternatives to Traditional Holiday Giving

Since shoppers are expected to spend less or to purchase presents for fewer people during the holidays, one New York-based retailer sees an opportunity to promote "Experience Gifts," an affordable yet memorable alternative to traditional gifting. The New York First Company (www.newyorkfirst.com) has engaged a wide range of professionals and experts to provide learning, activity, adventure, and fantasy packages, starting at $149.

Experience Gift recipients get the chance to play chess with a grand master, workout with an "American Gladiator," practice sleight-of-hand with a magician, consult an astrologist, go bird-watching with a field ornithologist, shoot pool with a champion player, spar with a fencing master, punch the bags at Gleason's Gym, even star in an independent film.

Recipients can learn to juggle, tango, ice skate, tend bar, arrange flowers, practice yoga, shoot a jump shot, or walk in high heels. These and other experiences are offered as gift certificates.

"No other place can provide more unforgettable experiences than New York,"

says Jeffrey Turback, spokesman for The New York First Company, "and in a weakened economy, fewer, more memorable gifts are practical alternatives."

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